Social factors affecting consumer buying behaviour pdf

It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Basically, culture is the part of every society and is the important cause of person wants and behavior. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to.

Family is a social group and it can be considered the cornerstone of consumers so. To find how consumer buying behavior factors influence. The impact of reference groups varies across products and brands. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to.

Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf factors affecting consumer buying behavior researchgate. Factors affecting female consumers online buying behaviour. The level of motivation also affects the buying behavior of customers. The influence of cultural factors on consumer buying behaviour and an application in turkey. The impact of social factors affecting consumer behaviour.

Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. The influence of cultural factors on consumer buying. Furthermore, the objective of this study is to investigate of purchasing behavior of home furniture consumers in jordan. Consumer such as social, cultural, personal and psychological. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. A study of factors affecting online buying behavior. Studies on indian consumerbuying behaviour are scarce, and more so in case of the role of gender. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, economic, personal and psychological. Family, references groups and roles and statues affect the buying behavior significantly. In this study, the affect of cultural factors on consumer buying behaviour is investigated. Social factors affecting consumer buying behavior marketing. A number of studies focused on the factors affecting consumer behaviour given specific countries, societies, or cultures.

The impact of factors influencing the buying behaviour on. In addition to cultural and social factors, personal factors also influence consumer behaviour. What are the factors influencing consumer behavior. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. These all factors jointly shape consumer behaviour. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Factors affecting the consumer buying behavior survey. Social factors influencing consumer behavior definition. Consumer behavior is deeply influenced by cultural factors such as. The family has the very important role and influence in the buying behavior of the consumers. Environmental factors constitute an important determinant of organizational purchasing. For this purpose different models from different research scholars have been studied. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. The family has the very important role and influence in the buying behavior of the consumers that includes parents, husband, wife and children.

The society is composed of several individuals that have different preferences and behaviors. A study on factors influencing consumer buying behavior in. Future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Consumer buying behavior is influenced by two major factors.

Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. The study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors. Factors affecting consumers buying decision in the selection. Social factors play a very important role in influencing the buying decisions of consumers. Cultural factors affecting consumer buying behaviour. Every individual has someone around influencing their buying decisions. Factors affecting consumer buying behavior of mobile phone. Growing up, children learn basic values, perception and wants from the family and other important groups. An understanding of consumer behaviour is essential in planning and programming the marketing system. Key factors influencing online consumer behaviour backed.

Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. These varied behaviors influence the personal preferences of the other set of individuals as they. There are many factors affecting consumer behaviour. Among various products, buying cars is more sensitive because it deals with. Each culture contains subcultures groups of people with share values. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and.

Cultural factors play a significant role in influencing buying behaviour. Every person has different needs such as physiological needs, biological needs, social needs etc. A study of factors affecting consumer buying behaviour. In this video you can see different factors influencing consumers behavior in detail. Culture is the most basic cause of a persons wants and behavior.

Diversity in car production persuades the buyer and customer to make a selection. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. Social factors influencing consumer behaviour social group a group is any collection of individuals with similar interests, opinions and activities. An empirical study of the factors influencing consumer behaviour. Sep 02, 2018 cultural factors affecting consumer buying behaviour. The factors do not affect equally to all the buyers. Social factors also impact the buying behavior of consumers. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Factors affecting consumer buying behavior factors of. Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use.

Factors influencing organistaional buying consumer. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. Social factors that influence the consumer buying behavior includes reference groups, immediate family. A purchase decision is the result of each and every one of these factors. Factors affecting consumer behavior product management buzz. The social factors are the factors that are prevalent in the society where a consumer live in. Remember not just the income but even other factors describe social class of a group of consumers. The impact of social factors affecting consumer behaviour on. These include culture, subculture and social class. We need people around to talk to and discuss various issues to reach to better solutions and ideas.

Cultural factors have a significant impact on customer behavior. Buying behaviour of the upper class can be easily differentiated from the middle and lower class. This article focuses on the importance of the social factors that drive buyer behavior. What are social factors influencing consumer behavior. Factors influencing consumer behavior of smartphone users.

External environmental factors affecting consumer behaviour. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Social factors affect consumer behavior significantly. When it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Influence of cultural, social and marketing factors on the. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. Social factors are also subdivided into the following. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. The fff model takes into consideration internal and external factors affecting consumer buying behaviour.

The data has been collecting with the help of questionnaire. Consumer behaviour and factors influencing buyer behavior. Social factors social factors also impact the buying behavior of consumers. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Factors affecting consumers buying decision in the. Economic factors that affect consumer behavior bizfluent. A survey was conducted on 1400 people from the different parts of turkey. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces.

According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Buying behavior of individuals is often unconsciously affected by some factors. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Nov 09, 20 this paper examines the key factors which affect buying motives of consumers for online buying or eshopping. Factors affecting consumers online shopping buying. These factors can be classified as reference groups, immediate. Factors affecting consumer buying behavior semantic scholar. The following chapters focus on the social, personal and psychological characteristics of consumer. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors. Shopping dynamics in india are different from that of the west, where shopping is a. Factors affecting consumer buying behavior international journal. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in.

Globally, the term, marketing is not a new phenomenon. Due to impact of various factors, consumers react or respond to marketing programme differently. An individual draws cues regarding consumption and disposal of products from various. Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. Factors affecting consumers online shopping buying behavior. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. The consumer behaviour or buyer behaviour is influenced by several factors or forces. In this study, the influence of social factors on consumer buying. Different consumers have different characteristics in their life that also influences their buying behavior. Pdf consumer buying behaviour refers to the buying behaviour of the.

Dec 11, 2015 when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Factors influencing organisational buying behaviour the factors influencing buyers purchase decisions can be conveniently divided into following categories. Social factors play an essential role in influencing the buying decisions of consumers. Consumer behaviour deals with the study of buying behaviour of consumers. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. There are many factors that influence the buying process of the consumers that includes the buyers characteristics, psychological factors, social and cultural factors. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. For the same product, price, promotion, and distribution, their responses differ significantly. Social factors play an important role in the decision of buying certain products, including the most sensitive products such as cars. Social factors that influence consumer purchasing include family, peers, roles and. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. Methods used to determine factors affecting consumer behavior the main objective of this paper is to determine factors that affect the consumers willingness to purchase product from an online store in the condition of slovak market. After the cultural factors in the study of consumer behaviour, the social factors also.